Industry Infrastructure and Market Support Agencies are find themselves at the crossroads of change. Industry Infrastructure as well as Market Support Agencies are the key element to strategic marketing execution. Where Market Infrastructure is a system administered by a public organisation or other public instrumentality, or a private and regulated association or entity, that provides services to the financial industry for trading, clearing and settlement, matching of financial transactions, and depository functions. There is always a rising competition with new market models being created by new entrants and niche players, on the other end of the spectrum, organizations need to deal with disparate customer segments with varied needs.